Projects
Why? The Purpose.
This is the core reason driving your social media presence. It’s essential to understand why your business or project needs a social media strategy. Focusing on the “why” will give meaning and direction to your efforts.
• Why are you on social media?
To build brand awareness?
To generate leads or sales?
To connect and engage with your community?
To showcase thought leadership or expertise?
To drive traffic to your website or other platform?
“We want to position ourselves as thought leaders in immersive art experiences to attract clients and collaborators while creating a community of engaged followers.”
How? The Strategy.
This is the plan or approach for achieving the purpose outlined in the “why.” It's about how you'll effectively use social media to meet your objectives. This includes defining the types of content, platforms, target audience, and engagement strategies.
• How will you implement the strategy?
What social media platforms will you focus on (Instagram, Twitter, Facebook, etc.)?
What type of content will resonate with your audience (videos, behind-the-scenes, tutorials, Q&As)?
What tone and voice will you use (professional, casual, educational)?
How often will you post?
What metrics will you track (engagement, reach, conversions)?
Example:
• How: We will post a mix of behind-the-scenes videos, artist interviews, and audience feedback on Instagram and LinkedIn three times a week. We’ll use a consistent brand tone that balances professionalism with creativity to spark interest and interaction.
What? The Tactics.
This is the execution—what specific actions or tasks will you take to fulfill the strategy? The “what” includes daily or weekly tasks, specific content formats, and concrete timelines. It turns the plan into reality.
• What are the concrete steps?
Content calendar development
Design and production of images, videos, stories, and posts
Scheduling and publishing posts
Engaging with followers (responding to comments, messages)
Tracking performance through analytics
Adjusting tactics based on data
Example:
• What: We’ll create and schedule posts using tools like Sprout or Hootsuite. We’ll incorporate weekly video content featuring immersive experiences and partner collaborations. We'll review engagement metrics every two weeks to optimize our posting schedule and refine content.
